Based on a 2019 online survey of more than 18,500 Americans who made at least one donation in 2017 or 2018, the 2019 edition of the Burk Donor Survey: How to Raise More Money in a Changing Giving Environment found that 56% of respondents expected to give about the same amount by the end of 2019 and into 2020 as they did in 2018, while 29% planned to give more and 10% planned to give less. Of the 23% of respondents who donated at least $10,000 in 2018, a third planned to give more in 2019 and 2020, up from a quarter in the previous survey. In addition, donors under the age of 35 were more likely to say they would give more (49%) than those between the ages of 35 and 64 (32%) and those over the age of 64 (26%). A quarter of all respondents who intend to increase their giving cited politics as a factor in their decision, down from 33% and 51%in the 2018 and 2017 surveys. But 72% would actually give more if fundraisers made adjustments that captured their attention. This report features the most important things fundraisers can do to inspire more donors to unleash their giving at a higher level.
Learning from Masters: Jay Frost
In Nurses We Trust
Happy Learning Hours
On the Bookshelf: First Ladies
Joe Burrow, Louisiana State University’s star quarterback, is being rightly celebrated for his commanding performance in the national championship game: 463 yards passing and five touchdowns in a 42-25 victory over Clemson. But for those who, like Burrow, have roots in poverty-stricken Athens County, Ohio, his most impressive stat may be the $508,102 he helped raise for the area’s food bank. When Burrow was awarded the Heisman Trophy last month, he teared up as he spoke of his hometown, where he arrived as a third grader, and the struggles of those who live there. Will Drabold, who graduated from Athens High a few years ahead of Burrow, told the New York Times that the speech “was like being struck by lightning.” Inspired by Burrow, Drabold took action: He created a Facebook page requesting donations to the Athens County Food Pantry that cited the Heisman winner’s speech. He kicked things off by putting in $50, with a goal of eventually reaching $1,000. In the following 24 hours, the page had raised $80,000. Now, a month later, donations total $508,102 — five times the food pantry’s annual budget. Another pantry in Baton Rouge, La., home of LSU, has also raised more than $60,000 since the speech. The Athens County Food Pantry, which provides roughly 400 families with food each month, must now decide how best to use the huge influx of funds.
Quiz : Most Generous States
Stratagems is published monthly by Jim Eskin, Founder of Eskin Fundraising Training, LLC. We offer workshops and customized training sessions for board members, staff and volunteers of non-profit organizations of all kinds and sizes. For details about our services and information, or to find out how to schedule a training session for your organization, visit our website. Follow our events on Facebook, and read more articles about philanthropy on our LinkedIn page.
Jim Eskin, Founder
Eskin Fundraising Training
ANSWERS TO THIS MONTH’S QUIZ: 1=a, 2=b, 3=c, 4=e, 5=d