New Year's Resolution
A Day for Doing Good
Non-Profits Unite Us
We don’t need to remind you how polarized and divided our nation is. More and more we are seeing Blue and Red Americans live in different places, get their information from different sources to the point where it is like Americans are living in two completely different philosophical/ideological echo chambers. And that brings up another beautiful characteristic of philanthropy. It breaks down walls and brings people closer together in a profound way. Professional and volunteer non-profit leaders care most about the mission of their organizations. They are seldom distracted by the noise of politics. So, it’s not unusual to find people of different political parties and ideologies working side-by-side to promote the success of non-profits.
As part of National Philanthropy Day, communities all across the country are saluting their leading philanthropists across many categories including individuals, volunteers, professionals, organizations and even youth. As a result, many unsung heroes (while not seeking it) are receiving much-deserved recognition. If you don’t know it, there is an unsung hero who made the dream of the establishment of National Philanthropy Day a reality. His name is Doug Freeman, a tax attorney in Los Angeles. Our thanks to Candid Learning for featuring our submission on The Story Behind National Philanthropy Day.
Joy of Giving Webinar: November 30th
Like the final two minutes of the football game, this is the time of year when stakes grow very high for non-profits. During December, at least 31% of annual giving happens. And 12% of annual giving happens during the last three days of the year. It was fun featuring Aly Sterling, President and Founder, Aly Sterling Philanthropy (based in Toledo) during a recent webinar to share strategies, tactics and best practices that non-profits from all sectors and of all sizes should embrace. With the clock running this means adopting a “best and highest use” mindset. Concentrate your time on those closest to the mission, including board members, volunteers, staff and loyal contributors. Closely review where you stand with major gifts solicitations. Use those with the closest relationship to those prospects to bring closure to the asks. Focus on established funding priorities. This is not the time to introduce new priorities. And be sure that donors are easily able to reach the CEO and/or development staff (via cell phone or e-mail) if they have any questions or any requests during the last week of the year when many offices are closed for the holidays. You can watch a replay of this information packed webinar here.
Vanguard Charitable finds that only 44% of Americans who gave to charity in the past 12 months included a line item for charitable donations in their annual budget. Conducted by the Harris Poll, the survey of more than 2,000 American adults found that those who actively budget their charitable giving gave, on average, $2,453 over the past year, compared with $355 for those who do not budget at all. Among respondents who donated, 38% of those who include charitable donations in their annual budget said they gave more than they did in the previous twelve-month period. By comparison, 22% of donors who have an annual budget but do not include charitable donations and 19% of donors who do not create an annual budget said they gave more. According to the survey, 73% of all respondents reported making a monetary donation in the past 12 months, and 16% of those donors gave more than $1,000. Younger Americans and those approaching retirement age were more likely to have a charitable donation budget: Among those who gave in the past 12 months, those between the ages of 18 and 44 (51%) and those between the ages of 55 and 64 (47%) were more likely than those between the ages of 45 and 54 (33%) and those ages 65 and older (34%) to say they include monetary charitable donations in their annual budget.
Leading By Example
Pledge 1%, a global movement to inspire, educate, and empower all companies to leverage their assets for good, has announced $2 billion in new philanthropy has been unlocked for good since the launch of its CEO Equity Playbook in the summer of 2020. Working closely with Boardroom Allies to help top companies set aside equity for social impact prior to liquidity events, Pledge 1% has doubled the $1 billion equity impact announced just four months ago, ensuring proceeds from a record-setting summer of IPO and market activity are earmarked for philanthropy. Pledge 1% ensures non-profits benefit along with private markets and is well on its way toward a goal of unlocking $5 billion in new philanthropy by 2025.
On Bookshelf: Philanthropy In America
This book combines two of my favorite subjects — philanthropy and history. Philanthropy in America explores in depth the 20th century growth of this unique phenomenon. Ranging from the influential large-scale foundations established by tycoons such as John D. Rockefeller, Sr., and the mass mobilization of small donors by the Red Cross and March of Dimes, to the recent social advocacy of individuals like Bill Gates and George Soros, University of Virginia social historian Olivier Zunz chronicles the tight connections between private giving and public affairs and shows how this union has enlarged democracy and shaped history. Demonstrating that America has cultivated and relied on philanthropy more than any other country, Philanthropy in America examines how giving for the betterment of all became embedded in the fabric of the nation’s civic democracy.
Disinformation vs. Misinformation
Quiz: Most Generous States
Stratagems is published monthly by Jim Eskin, Founder of Eskin Fundraising Training, LLC. We offer workshops and customized training sessions for board members, staff and volunteers of non-profit organizations of all kinds and sizes. For details about our services and information, or to find out how to schedule a training session for your organization, visit our website. Follow our events on Facebook, and read more articles about philanthropy on our LinkedIn page.
Jim Eskin, Founder
Eskin Fundraising Training
ANSWERS TO THIS MONTH’S QUIZ: 1=c, 2=d, 3=a, 4=b, 5=e