From Webinar to Webishow
Asking Over Getting
Pardon me, if I’m repeating this point, but the basic structure of the solicitation really isn’t complex. You share your non-profit’s mission, impact and especially stories of the way you touch, improve and save more lives and you ask for a specific amount, for a specific purpose to be paid by a specific time. This is very different from the passive act of getting a gift. We’re afraid that too many non-profit leaders are only familiar with getting gifts rather than asking for them. They just haven’t experienced a bona fide solicitation for themselves. Asking can result in profoundly more money and resources for your noble missions. For more on this topic, here’s my guest blog that was featured in the National Development Institute website.
Bill Gates is moving $20 billion of his wealth into the endowment of the Bill and Melinda Gates Foundation, which is ramping up its spending in the face of global challenges including the pandemic and the war in Ukraine. The foundation, one of the world’s largest philanthropies, plans to increase its payouts by 50% over pre-pandemic levels, from nearly $6 billion to $9 billion each year by 2026. The foundation is primarily focused on charitable giving that’s aimed at improving global health, gender equality and education, among other issues. The Microsoft co-founder and his ex-wife, Melinda French Gates, have both pledged to donate the vast majority of their wealth to the foundation they established together 20 years ago, as well as to other philanthropic endeavors. The couple announced their divorce in May 2021, saying they would work together as co-chairs under a two-year trial period. At the end of that trial, French Gates has the option to resign and receive a payout from her former husband, who would remain in charge of the foundation. With an estimated net worth of around $114 billion, Bill Gates is currently the world’s fourth-richest person, according to Bloomberg’s Billionaire Index, with most of his wealth tied to Microsoft shares. But he doesn’t intend to rank that high forever.
The University of California San Diego has reached the conclusion of its landmark Campaign for UC San Diego, raising a total of $3.05 billion in philanthropic support over a span of 10 years. The funds have spurred a significant campus transformation, increased access with scholarships and fellowships for the next generation of leaders, and expanded the university’s positive global impact with research that is addressing some of the world’s most pressing concerns. Founded in 1960, UC San Diego is the nation’s youngest university to reach a multibillion-dollar fundraising goal in a single campaign, raising $1 billion more than the original $2 billion goal. More than 163,000 supporters designated charitable gifts and grants to over 450 different areas across campus, including UC San Diego Health and Scripps Institution of Oceanography. In the final year of the Campaign, which concluded on June 30, 2022, the campus raised a record-breaking $420 million, setting an upward trajectory for continued transformation and impact. Overall, alumni giving also went up significantly. More than 45,600 alumni donors gave $257 million in gifts, representing an increase of 1,300% over the last campaign.
- The most engaging pitches were less than 150 words.
- Pitches with 2-3 embedded links continued to score the highest average journalist response rate (3.8%).
- The majority of pitches are opened within the first 10 minutes of landing in a journalist’s inbox.
- Journalists are responding to the most pitches on Wednesday.
On the Bookshelf: Listening Space
On September 30, 2020, the indefatigable Barbara Radnofsky was our subject matter expert in a webinar on non-profit collaboration and peaceful problem-solving. Little did we know that within days of our webinar she would be writing a book on its chief lessons and applications. Barbara, a teacher, lawyer and mediator, illustrates a “how-to” guide to peaceful problem solving, bringing to life the remarkable stories of small-town barber Carlos Villagomez of Webster Texas and his famous astronaut customers. Carlos the Barber entertains with storytelling about his family, military and life experiences, his peaceful resolution of violent attacks on his barber shop and beer garden, and his growth as a community leader in the NASA area. His customer stories provide problem-solving tales of the earliest Mercury astronauts through Apollo moonwalkers to the newest generation of space explorers. Carlos’ problem-solving abilities draw on his experiences with 14 siblings growing up by the Houston Ship Channel, on a Navy warship on jungle rivers and open sea in Indochina post World War II, to his community service and lifelong friendship with the first American in space, and the gifts brought to Carlos by famed spaceman and moonwalker Admiral Alan Shepard, as he and Carlos continued to work together to solve problems back on Earth. Enjoy stories ranging from Neil Armstrong, solving travel problems with Carlos after his moon landing, to Shuttle Astronauts, whose haircuts are provided by Carlos’ protege, Jesse Salinas. Like Carlos, Jesse gives back to the community in important, charitable ways. The later stories include a favorite about John Glenn, the first American to circle the planet, and how he engineered his return to space decades later on the Space Shuttle at age 77. This book teaches how to recreate the joy of a barbershop listening space, with several lessons on techniques used by mediators, scientists, teachers, and children as part of school programs. Listening Space: A Barbershop Guide to Problem-Solving is rich with insights for non-profit leaders and just about everyone else who run into arguments and difference of opinions that are inevitable in our daily lives.
Quiz: World Happiness
Stratagems is published monthly by Jim Eskin, Founder of Eskin Fundraising Training, LLC. We offer workshops and customized training sessions for board members, staff and volunteers of non-profit organizations of all kinds and sizes. For details about our services and information, or to find out how to schedule a training session for your organization, visit our website. Follow our events on Facebook, and read more articles about philanthropy on our LinkedIn page.
Jim Eskin, Founder
Eskin Fundraising Training
ANSWERS TO THIS MONTH’S QUIZ: 1=a, 2=e, 3=c, 4=b, 5=d