More Encouraging News
- Overall giving increased 9% in 2021, representing a three-year increase of 19%.
- The overall average gift amount in 2021 increased 10%, with an average donation amount of $813.
- Online giving grew 9% in 2021, representing a three-year increase of 42%.
- 12% of giving was done online in 2021, remaining a near record high and indicating a maintained comfort level with online giving.
- 28% of online contributions were made from a mobile device.
- Small, medium, and large non-profits in the U.S. now raise more than 10% of their money online.
Time for Baseball and Webinars
Small is Beautiful
We purposely chose to open the 2022 webinar season with the topic, Small Staffs/Big Results. Some 88% of America’s 1.5 million non-profits have annual budgets of $500,000 or less. Can they swim with the big fish? You bet they can! These smaller organizations are loaded with passion, and they enjoy some strategic advantages over large organizations. At the top of the list, smaller organizations are nimble and can respond swiftly to new ideas, possibilities and opportunities. Plus, a gift of $10,000, $25,000 or $50,000 which might be treated more quietly in larger organizations will be heralded as game changers and their donors as bona fide heroes in smaller organizations. Joining us to lead this discussion is Ben Case, CEO and Senior Consultant at Focused on Fundraising. During his illustrious career he has raised more than $6 billion for organizations of all different sizes and he is the author of 21 Tips for Highly Successful Fundraisers. You can register for this webinar here.
- Volunteers = Engaged employees: Of the 51% that measure the connection, 96% of companies find that employees who volunteer are more engaged than peers who don’t volunteer.
- Shifting issue priorities: Firms moved beyond “business as usual” to prioritize basic needs and diversity, equity, and inclusion in their community involvement programming.
- Increased flexibility: Virtual volunteering is now the most popular type of volunteer program offered and more types of employees are eligible for workplace giving programs.
- More collaborative partnerships: The most common changes made by corporate givers in response to the pandemic involved easing grant restrictions.
- Longer term giving: The past 18 months have seen many multi-year commitments in support of urgent societal issues, with a maximum amount given of $2.5 billion.
While for-profit firms across the nation were bleeding staff — 33 million people — during the so-called “Great Resignation,” social impact organizations reported a decrease in turnover from 21.3% in 2019 to 14.3% in 2020. Even through many non-profits are struggling to find certain staff, the consulting firm Nonprofit HR in its annual survey shows social impact organizations had a decrease in both voluntary turnover (16.7% to 10.9%) and involuntary turnover (5.2% to 4.6%) from 2019 to 2020. A new retention survey will be conducted in the summer of 2022 to gather updated data on the impact of turnover in social impact organizations given the unpredictable nature of the COVID-19 pandemic. The data shows that of organizations reporting challenges in retaining staff, 30% reported female staff being the most challenging to retain than men at 14%. Some 44% of respondents indicated that the organization was not having trouble retaining staff. When it came to age, staff younger than 30 were the most challenging to retain and having trouble keeping staff at 46%. That was followed by ages 31-49 at 29%. Staff older than 50 were sticking around with just 6% moving on.
- Apologize for the mistake as soon as you notice it.
- Take responsibility, explain why it happened, and explain how you’ll work to make sure it doesn’t happen again.
- Be vulnerable. People will empathize with you.
- Include a note of gratitude.
On the Bookshelf: Born to Shine
For 20 years, Kendra Scott built her eponymous jewelry company from a hobby and an idea into a billion-dollar brand, creating beautiful and affordable pieces with signature-cut natural gemstones packaged in a sunny yellow box. By any measure, she’s the woman who has it all: a self-made billionaire, a generous philanthropist, and a mother of three with a squad of strong female friendships. Sounds pretty perfect, right? But perfection is a myth that doesn’t serve any of us. It’s a myth that encourages us to assume we know what other people are going through, to judge each other on appearances and reputations, and to present the best versions of ourselves and pretend like we’ve got it all together even when everything is falling apart. Perfection isn’t just a lie, it’s exhausting, and Kendra is tired of it. In this in this vulnerable, wise, and laugh-out-loud book, Born to Shine: Do Good, Find Your Joy, and Build a Life You Love, Kendra takes us on a journey of personal stories and hard-earned life lessons, from her humble beginnings as an awkward, bullied young girl in small-town Wisconsin to launching a business in her spare bedroom with $500. With every pitfall, misstep, and failure, Kendra builds a life — and a career– rooted in joy, purpose and doing good, a life she wants for every reader. With heart and humor, Kendra reminds us that not all that glitters is gold, and that there is no level of success that can insulate you from what it means to be a human being: that life is as messy as it is magical, that bad things happen to good people for no good reason, and that a good life does not mean a perfect one.
The lobbying industry had a record year in 2021, taking in $3.7 billion in revenue as companies, associations and other organizations pressed Congress and the Biden administration over trillions of dollars in new pandemic spending and rules affecting health care, travel, tourism and other industries. The revenue figures, compiled in recent weeks from government records by OpenSecrets show that lobbying spending began steadily growing in 2017, Donald Trump’s first year in office, before mostly flattening in 2020 as the pandemic began. The jump in 2021, when lobbying spending was about 6% higher than 2020, came as the government’s pandemic interventions and record expenditure took center stage, including an additional $1.9 trillion in pandemic relief and a $1.2 trillion infrastructure package. The surge came as companies and associations aimed to roll back regulations on their industries — many of them pandemic-related — while others vied for a slice of the trillions in new spending. Manufacturers, unions, financial companies and technology firms all spent significantly more in 2021 than in previous years, but some of the biggest increases came from industries most affected by COVID.
Quiz: States and Volunteering
Stratagems is published monthly by Jim Eskin, Founder of Eskin Fundraising Training, LLC. We offer workshops and customized training sessions for board members, staff and volunteers of non-profit organizations of all kinds and sizes. For details about our services and information, or to find out how to schedule a training session for your organization, visit our website. Follow our events on Facebook, and read more articles about philanthropy on our LinkedIn page.
Jim Eskin, Founder
Eskin Fundraising Training
ANSWERS TO THIS MONTH’S QUIZ: 1=a, 2=c, 3=d, 4=b, 5=e