Kissing $500 Billion
Gifts From Individuals Rule
- Events are back and driving renewed revenue potential. Not only did we see tremendous year-over-year donation volume growth for events, but events with peer-to-peer fundraising converted at 47%, the highest rate of all campaign types. Hybrid and online fundraising event platforms will further enable non-profits to enhance experiences and connect with attendees this year.
- Donors give more when they have choices. Organizations leave money on the table when they fail to give donors modern payment options. The average one-time donation was nearly 1.5X more when non-profits offered ACH, PayPal, and digital wallet payments. Adding in options like Venmo and cryptocurrency will enhance this personal touch shown to increase conversions, gift sizes, and volume of recurring donations.
- Fundraising among peers thrives on social media. Time-based campaigns that include peer-to-peer raise on average 3.8X more than all other time-based campaign types. We also saw that 32% of the mobile traffic to peer-to-peer campaigns is from social media, a key channel that existing supporters can use to bring in new networks of donors.
There are many versions to articulate from the voluntary sharing of time and money to love of humankind. Our thanks to Deakin University in Australia (ranked in the top 1% of universities in the world) for putting together this brief video based on interviews with a wide range of donors and recipients. If you’re like me, you will be impressed by what our friends from Down Under have to say. Please e-mail me a short statement on what philanthropy means to you along with your photograph so I can share it with our learning community in a future newsletter.
Morning Consult’s Most Trusted Brands 2022 is the definitive measure of brand trust across industries, showcasing the companies and products that have earned or maintained consumer trust in 2022. In this report, they unpack why trust is important, how trust is built and how it’s broken in the non-profit industry. They then zero in on the top 10 most trusted brands in the non-profit industry, diving into three different case studies of brands that have stood out in their trust metrics. Americans instinctively trust non-profits. Roughly 3 in 5 Americans (57%) reported that they tend to trust non-profits, and a non-profit would have to do something bad to lose their trust. An open-end analysis reveals that putting donations to good use is a top reason adults trust non-profits. At the same time, perceived misuse of funds is the most cited reason for not trusting non-profits. Non-profits are still susceptible to scandal. Forty-three percent of Americans said they have experienced a loss of trust with a non-profit, and those who report a loss in trust are generally unforgiving. Non-profits must do what they say and say what they do. An advanced analysis reveals that the best thing nonprofits can do to build trust is to consistently deliver on what they promise. St. Jude Children’s Research Hospital® has been named the No. 1 Most Trusted Non-profit.
Your Money Back
A glossy book is arriving at the homes and offices of America’s wealthiest individuals. Inside is a charity pitch that aims to raise as much as $6 billion for non-profits fighting global poverty. The proposition? Donate and get results — or your money back. The advocacy group Global Citizen and the finance firm NPX are engineering this campaign. It targets Forbes 400 billionaires, Giving Pledge members, and the wealthy generally — a group increasingly criticized for what is seen as having tight purse strings. The drive launched recently with dinners, meetings, and a Wall Street Journal ad that asked: “Will you donate … if we achieve results?” Initially, the effort aims to raise at least $150 million through six $25 million funds. Each of the programs could absorb as much as $1 billion, according to campaign officials. The drive is an unusually large effort to tap two big sources of capital — the wealth of individual philanthropists and the funds amassed for impact investments that seek both social and financial returns. It also is a test of whether a “pay for results” model can get millions of dollars that are earmarked for social good but sitting on the sidelines — including more than $1.3 trillion in foundation assets, $160 billion in donor-advised funds, and an estimated $700 billion managed by impact-investment firms. Donors would commit to gifts, but the money would be released only as measurable outcomes are achieved.
Putting Listening in Perspective
As a general rule, I don’t enjoy entering controversial space. But like most people, there are occasions when I feel like I need to get something off my chest. This is such an occasion. Like other fundraising trainer/consultants I have emphasized the importance of listening skills. You’re not going to make it in fundraising without superior listening abilities. But pardon the pun, I think too much lip service is paid to the power of listening. I consider it a given, not a game-changer. It’s how you use what you hear to persuade and inspire donor prospects to make gifts, especially major gifts, which opens the door to touching, improving and saving more lives to fulfill the noble missions of America’s non-profits. Eskin Fundraising Training thanks Jimmy LaRose and Major Gifts Ramp-Up for featuring our guest blog, “Listening to Major Donors Is Over Rated,” to explore this topic. I expect this piece to stimulate feedback and I welcome hearing it.
On Bookshelf: Philanthropy Revolution
- Upfront ways to ask for money
- Effective communications strategies
- Ways to be transparent from the outset
- How to curate meaningful events
Warren's Last Lunch
An anonymous bidder has bid a record $19 million to have the opportunity to eat lunch with Warren Buffett. The individual, who made the winning bid in a charitable auction on eBay, will meet the Berkshire Hathaway Inc. chief executive at New York City steakhouse Smith & Wollensky sometime in the coming months. This year marks the final time Mr. Buffett, 91 years old, will participate in the lunch. Since kicking off the annual event in 2000, Mr. Buffett has helped raise more than $53 million for Glide, a San Francisco charity that provides meals, healthcare and legal aid to homeless and other vulnerable individuals in the city. Glide was a favorite cause of Mr. Buffett’s first wife, Susie Buffett, who died in 2004. According to Fortune, Buffett’s fortune has dropped below $100 billion. He ranks as the 5th richest person on the Bloomberg Billionaires Index. One of the three organizers of the Giving Pledge, Buffett has pledged 99% of his estate to charity.
Quiz: Declaration Signers
Stratagems is published monthly by Jim Eskin, Founder of Eskin Fundraising Training, LLC. We offer workshops and customized training sessions for board members, staff and volunteers of non-profit organizations of all kinds and sizes. For details about our services and information, or to find out how to schedule a training session for your organization, visit our website. Follow our events on Facebook, and read more articles about philanthropy on our LinkedIn page.
Jim Eskin, Founder
Eskin Fundraising Training
ANSWERS TO THIS MONTH’S QUIZ: 1=d, 2=c, 3=e, 4=b, 5=a